In our earlier report, we identified several free techniques to increase website traffic and improve website positioning for you online venture. While free techniques have the wonderful quality of being free, they are slow - and if you want to build up your traffic quickly and efficiently, you must pay for it. But it is easy to throw your money down the wrong channel, or use an effective tool clumsily - because you did not do your homework.

Register with Paid Directories - While there are several free web-directories out there, take the time to register with paid directories. You will get efficient service and a quick link back to your site. Some of these directories may even send you some traffic - but that is not the intent here. Your goal is to get some callback links and get those Search Engine robots active, as well as add some credibility to your site.

Pay per Click (PPC) - Probably one of the most well-known and hailed methods to generate instant traffic to your site is to advertise with Google AdWords or Yahoo!. These advertisements generate instant traffic to your site and are seen widely across their networks. There is much that is written on this subject, including at marketingexperiments.com, one of our favorite sites on this subject. You must master the management of a PPC campaign; otherwise you stand to lose much money without reward. Ensure that your product and website are well-crafted and ready to "suck in" the cash - and do plenty of testing before making your big launch.

Advertising through other Vendors - As our report on Google AdSense indicates, you can advertise through other vendors such as AdBrite and BidClix, who will help you manage your campaign and allow you to advertise on their network of selected sites. These sites tend to be targeted as well as have high traffic. Of course the cost of advertising is higher as well - but you have to be the final judge of each marketing channel by comparing the revenue produced per channel versus cost of marketing through each channel.

Online Press Release Campaign - Creating effective press releases and maintaining an online campaign provides you with credibility, exposure and some back-links from highly ranked sites. If the product or service you are offering has a mass or niche appeal, it is more likely than not that to be picked up by services that cater to that market. This in turn increases exposure and will bring additional traffic to your site. The long term benefits of running a meaningful and sustained press release campaign cannot be overstated. Use services such as prweb.com to publish your press releases. However, you have to have a quality product before you start such a campaign. Everyone is looking to report on extremely useful quality services - in fact they are practically hungry for it! So work on your product first, and then launch a press campaign.

Arranging Paid Radio Interviews - For gaining more exposure for your product or service, online or offline, doing interviews in mass media is always a good idea. But when you are a startup, no one wants to talk to you. Fortunately, there are good quality radio programs out there that will interview you for a price! Find one that is local to your area and do an interview (or do many interviews). You will find an increase in traffic to your site around the time of your show. Make sure you have an Offer to make to listeners, and your website prepared to follow through on that offer.

Using these techniques, you will begin building a stream of ongoing, qualified traffic to your site, which is the lifeblood of any online enterprise.