Google AdSense has captured the imagination of web-publishers world-wide with its mouth watering money making potential. But can you really make serious money with just Google AdSense put up on your website? And what are the pitfalls? What are some of the best practices?

With these questions in mind, this research report was created. Owing to the length of the report, it was split into three parts:

In this part I of the report, the driving force behind AdSense, its current and future relevance to web-advertising and marketing, as well as the competing forces in the market place are identified. Additionally, some of the ongoing issues that may cause trouble to AdSense in future are also explored.

Before you, as a web-publisher, tie your future income stream to AdSense, it is important that you understand and appreciate the current position and future of AdSense.

This part of the report gets into the nitty gritty of a good implementation of a website with Google AdSense. With links to existing resources on the web and examples of sites successfully making money from Google AdSense, this part of the report is what you need to read and re-read while implementing your own solution.

Google AdSense Part III: The Road to Wealth?

This concluding part of the report places AdSense as a strategy in the middle of your overall wealth building plans, and examines the wisdom of a strategy with AdSense as its engine. Read about the issues of doing so, and what the proper role of AdSense would be for a true wealth builder.