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Apparel retailing continues to be a growth story on the Internet, inspite of intense competition in the industry and highly competitive pricing.

While most apparel manufacturing has long since shifted offshore, the US remains the top destination for finished goods. A large number of wholesalers and retailers continue to have their headquarters in the US even as they seek to reduce costs in the supply chain and demand trendier designs from their manufacturers offshore.

In the apparel industry, as in other industries, the large brand names have an immediate pull and appeal for the customer - but the smaller shop still has a role to play.

This is especially true if the shop establishes a niche for itself - say only baby clothes, or only for girls 10-14 years of age. Retailing apparel on the web introduces its own set of additional challenges for the customer who now cannot touch and feel the material or try it on for size.

And yet almost 1 in 3 customers does purchase apparel online! That is a big number. This e-book details out the potential and the pitfalls in seeking to start an Internet based web-site that retails.